Friday, December 25, 2009
It may not be easy, but you can do holiday baking/cooking and avoid HFCS! Whether it's the graham crackers from Whole Foods (there's also now a variety of graham cracker sticks from Harris Teeter that don't have HFCS) or Vanilla Wafers from Trader Joes, Karo Corn Syrup (now HFCS free!) or bread crumbs from Trader Joes, the basic holiday recipes can be made (with a little extra effort and careful reading of labels) without HFCS!
Have a wonderful holiday season!
Posted by Ban HFCS at 3:52 AM
Wednesday, December 9, 2009
Monday, December 7, 2009
According to a recent PR Newswire News release ("Analysis of High Fructose Corn Syrup-Free Marketing and New Consumer Research Suggests Some Food Companies Adding to Sweetener Confusion"), consumers are being "led astray" by false claims made by companies promoting products that are HFCS-free.
CRA's analysis showed that while nearly half (44%) made simple statements without health judgments in calling out products as "high fructose corn syrup free," a significant number mischaracterized this caloric sweetener in their materials. For example:
- 33% used negative language to characterize high fructose corn syrup, including nearly 4% that made extreme and blatantly false misrepresentations about the sweetener;
- 5% touted sugar as "healthier";
- 18% claimed high fructose corn syrup is not natural; and,
- 19.5% used qualifiers to imply that products are more healthful without high fructose corn syrup.
So does that mean these companies are misunderestimating the wonders of HFCS in their shameless campaign to promote products that dare to exclude the most glorious of all sweeteners, the lifeblood of America that is High Fructose Corn Syrup?
(Photo Source: Red, White and Blue Corn, photo by Robb Kiser: Holli Alvarado)
Moreover, this PR Newswire report cites "CRA's research findings," which highlight how misled consumers feel.
Let's just turn this statement around for the fun of it. So, according to this statistic, over half of consumers surveyed by the CRA do NOT feel misled by food companies making HFCS-free claims.Nearly half (46.9%) of consumers surveyed feel misled by food companies making high fructose corn syrup-free claims
Sometimes i wonder if I am misunderestimating just how smart these CRA folks are and how effective their little PR machine is...
Gotta love that headline: "High Fructose Corn Syrup doesn't make exceptional contribution to obesity." So, it definitely contributes to obesity, but not in an exceptional way.
Weak argument much?
Posted by Ban HFCS at 6:31 PM