"Shop Happy"??

Bloom's tagline is "A different kind of grocery store." But while this may seem like just another slogan, at Bloom it's a promise. A promise to be thoughtful. To be compassionate. To keep evolving. And, most importantly, to allow customers to do something they've never done before at a grocery store: Shop Happy.

I guess I bought into the hype...  i have been seeing Bloom ads for over a year.  it sounded nice.  "Bloom" simply sounds more appealing than Harris Teeter, Kroger, Publix, Safeway, Giant...  

Was the parking pleasant? yes.  the carts had little store maps built into the handle. the organization of the store was well thought-out.  The selection was pretty good.  The prices were pretty decent.  But i tend to judge a grocery store on the bakery items...  and that's where Bloom shriveled.

I have perused many grocery stores' baked goods aisles.  What do Harris Teeter, Kroger, Publix, Safeway, and Giant have in common?  every one of them has both baked goods with, as well as with out, HFCS.

Not Bloom!  I should be more specific: i picked up about a dozen random baked goods items and every one had HFCS listed. The cookies (chocolate chip and peanut butter), fudge, cinnamon rolls, cakes,  (caramel something or the other, as well as chocolate), cupcakes, etc. all had HFCS listed prominently (along with a whole host of other unappetizing ingredients.) I could not find even one item in the bakery section that was HFCS-free.

That's just sad.